In 2023, BEM has established the Corporate Social Responsibility (CSR) Strategy with a focus on improving quality of life, well-being, and safety in conjunction with care for climate and environment. This is carried out under the Happiness Promotion Strategy that cover the three aspects, namely HAPPY JOURNEY, HAPPY LIVING SOCIETY, and HAPPY PLANET. Furthermore, the CSR Strategy is in line with the Company’s mission to improve the quality life, enhance the quality and efficiency of services while also taking into account good corporate governance and striving operating responsibility.